Svenska Yle’s decision to reduce the number of summer talks and place more emphasis on each episode appears to have worked. The most listened-to programme of the year has now gone beyond 10,000 listens.
According to HBL, the figures suggest that the tighter format has helped the audience engage more strongly with the series. The result matters because the summer talks have long been one of Svenska Yle’s familiar seasonal offerings, and the latest numbers give an early sign that the new approach is resonating.
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