A tiny village in Lapland is home to a business that plays an outsized role in local life. According to Iltalehti, Janne Sivertsen runs a hiking centre in a place with only about 250 residents.

On a bright summer morning, Sivertsen opens the door to the centre and welcomes visitors with services designed to make them stop and stay a while. One of his recommendations is a waffle served with strawberry jam and sour cream.

The case highlights how tourism and everyday services are closely linked in small communities across Lapland. It also shows how a single entrepreneur can become an important part of a village’s vitality.