Women-focused taxi services have quickly gained popularity, and in some cases demand is now higher than supply. Bolt says it sometimes struggles to find enough female drivers, a problem that has made growth more difficult for the smaller operator.

The service allows passengers to book a ride with a female driver, and similar options have been introduced by several providers. According to Iltalehti, the strong interest has also created a practical bottleneck: there are not always enough drivers available to take the bookings.