Marvel’s new blockbuster Avengers: Doomsday is set to premiere on the same day as the third Dune film, creating an unusually crowded moment for cinemas. Yle culture journalist Anton Vanha-Majamaa says the caped heroes may come off second best when audience attention is split between two major releases.

The clash is notable because both titles are backed by powerful, familiar franchises that studios usually rely on to draw large crowds. In practice, opening weekend momentum may decide which film gets the stronger start and which one gets lost in the noise.